How to Advertise on Tiktok in 2022:
If you don't have TikTok on your phone, you've definitely felt. its impact from the Mel crate challenge to that guy on a skateboard, drinking cranberry juice. while Fleetwood mac is playing. Many of the most significant viral moments of the past few years got going on TikTok.
No wonder TikTok was the world's most downloaded app in 2020. Beating out both Facebook and Instagram. it remains in the number one spot with 2.6 billion downloads since it launched in 2016. so if you haven't already, it's time to download TikTok and start using it for your business.Setting Up Your Profile:
Where to begin? Well, first, you need to properly set up your profile start by going to manage your account in settings and select switch to a business account. This gives you access to specialized features like enhanced metrics, a business content guide, and music approved for commercial use.
Setting up your profile photo and bio isn't much different from other social media accounts. Use text emojis and hashtags to briefly describe your business. TikTok lets you include one URL in your bio, just like Instagram. That space should be your homepage,,e or use a link tree if you need multiple links.
Content Strategy:
TikTok is a video-first platform, meaning you need a content strategy to create a steady stream of attention-grabbing clips. So now, you're all set and ready to start Tik-Toking. But what are you gonna post on all social media? You don't just want to start posting willy-nilly.--
You want to start by considering your user profile like any marketing strategy. Some content might work great for TikTok as a platform, but does it connect to your audience simultaneously. You need to make content that performs well on TikTok. So spend some time researching other businesses. In your category, do to earn followers' engagement.
TikTok makes this easy with their video showcase tool, which lets you flip through the top brand videos in terms of several likes and levels of engagement, and the most liked videos from all creators. This is a good starting point, but you'll want to do some more profound research into your immediate competitors to really get a sense of what's possible.
Once you have ideas about what kind of content you want to make, start creating a calendar. It's generally recommended that brands post on TikTok twice daily to maximize engagement. This can seem like a lot but remember that not all your TikToks have to be awarded Award-winning masterpieces.
TikTok is Casual:
Out of all the social media platforms out there, tic tac is the most casual. Meaning you can post authentic moments from your business without turning every 15-second video clip into a major production. According to TikTok's own research, the number one reason users, report going to TikTok is to lift their spirits.
TikTok Music:
As a business account, but before you put in tons of effort licensing the hottest tracks. Independent research tells us that 65 of tick talkers prefer content from brands that feature original sounds. if you need help creating these sounds. TikTok has partnered with several music distributors and production companies that can help you create or discover your own catchy tunes optimized for TikTok
Trend of Your Own:
Keep in mind that while it's great to participate in existing TikTok trends to gain likes and views the gold standard for a brand on tick-tock is to create a trend of your own. Converse did this to promote its London fashion week activation by encouraging other London.
TikTok to express themselves creatively using a pair of all-stars as their canvas, and it used one of TikTok's branded hashtag challenges plus a media package to promote the campaign with a discover page banner campaign hashtag and music page recommendation.
There was also a seamless shoppable experience to boost sales, and the brand commissioned some of the most famous artists on TikTok to kickstart the campaign with their own all-star designs. influencers are a huge deal on TikTok, so you'll probably want to use them at some point for your brand. I am not available, though, but thanks for asking.
Using influencers doesn't have to mean hiring someone with millions of followers. if you spend time following your brand's niche on TikTok, you'll see plenty of micro-influencers or potential influencers. who you can reach out to directly.
Finally, if you're going to maintain a steady stream of relatable participatory and niche-specific content on TikTok, you're going to need the same tools the pros use.
Using Influencers:
Fanbytes is a great app for finding influencers in the coveted 13 to the 21-year-old range to use in your TikTok campaigns, and I'm sure you're thinking, really, Jamal 13-year-olds, that's who we're gonna have to push our products and our campaigns and our brands, yes they are powerful, more powerful than you could ever realize.
via maker is a video editing tool made by the owners of TikTok to really Upgrade your clips.
Trentok offers ai-powered analytics to help predict what's going to become a TikTok trend.
Exalted is designed to help optimize your own content to maximize engagement.
story clash offers to monitor so you can discover where TikTokers are talking about things relevant to your brand, and like all social media.
it's important to interact with other users by commenting on things in a proactive and non-spammy way. Some of these are free apps for your phone while others are paid services. But they're all worth it to help you make the most of your TikTok marketing efforts.
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